I’ve been involved in the corporate video production company for over 15 years now and I can honestly say that it’s pretty much all the same thing. The only difference is that there are more of them than before!
In fact, they’re probably getting worse because they don’t have to compete with each other anymore. They used to do when most were small operations just trying to make a living and survive.
Corporate Video Production Company knows that everyone can able to produce high-quality videos
Nowadays, you have to be able to produce high-quality videos at a reasonable cost, or else you won’t get any work. This means that if your video sucks, then you’ll either not get hired again (and thus never get paid) or maybe even lose your job altogether.
This isn’t necessarily bad though; it just means that we need to start thinking about it. Our own careers as well as those of others in order to avoid becoming unemployed ourselves! We also need to keep up with what’s going on in the world around us and how it affects us personally.
Keep informed to better serve the customers
It might seem silly, but sometimes I think we forget that there are people out there who aren’t just watching our videos. They’re actually making their own decisions based upon what they see and hear. That’s why it’s important to stay informed so that you can better serve your customers in some way…or at least make sure they come back for more!
And while I’m thinking about it, maybe I should write a blog on this topic of keeping up to date with the industry! The more people that read it and take my advice. The more likely they’ll come to me for their next project rather than one of my competitors. And if that happens, then my company will be prepared for whatever new changes come our way.
Professional-looking video can produce by anyone…
But let’s get back to the topic at hand. I can honestly say that anyone can produce a professional-looking video. If they have the right crew, equipment, and a large enough budget. Unfortunately, most of us don’t have the money to throw around unnecessary extras and must work within a strict set of guidelines. This inevitably filters out most of the competition because let’s face it, not everyone is capable of producing content that way.
You may be thinking that you don’t really care because all you want to do is make a few videos and get paid. And that’s perfectly fine, but at some point, you’ll either need additional work. Even want to change how much you’re getting paid or the nature of your job completely.
To do that, you’re going to have to be able to prove that you can indeed meet certain standards. Be versatile within the industry as a whole.
The following information below are some of the quality of a corporate video production company you should know:
1. Equipment
Not everyone is fortunate enough to own top-of-the-line equipment for their company. As a matter of fact, it’d be very expensive to do so and most likely cost-prohibitive to most small businesses. The thing is though; your production company should at least have some sort of reputation for being well maintained and reliable. This doesn’t just mean you have enough cameras or lights; it means everything works and works well. If you’re known for having breakdowns during a shoot, then clients are going to start looking elsewhere.
Why is this so important? Well aside from the fact that your staff might not be as productive or efficient if they can’t use all their toys. It also means that you’re potentially missing out on business because of it. Hiring outside vendors to handle equipment you don’t have can get very expensive; not to mention you have to be prepared in case something breaks.
If you’re just starting out and need to cut costs, perhaps you might want to start smaller.
Let’s say, for example, you decide to purchase a GoPro camera instead of a more traditional video camera. If you chose this route, you may be sacrificing the quality of your footage. But, if all your clients need, are some simple shots of people standing around or interviews. Then it might be good enough. There’s no point in buying something most people will never require; keep it simple.
Another way of keeping down the costs is to make sure you’re taking care of your equipment. If one of your cameras breaks, you should invest in getting it repaired as soon as possible even if it means putting off other projects. Don’t let things get so bad that you have to replace entire pieces of equipment right away; that’s just setting yourself back even further.
Film equipment can be very expensive, but if you take care of it then your company will continue to thrive.
Always be sure you’re using the best equipment for the job, regardless of price.
On a side-note, make sure your internal structure is also solid as well. This means making sure your management and support staff are competent enough to produce results with what they have. It’s no good having Johnny on the camera if he’s sick half the time and messing up shots on account of not feeling well.
2. Technology
There’s been a steady increase in the amount of computer technology used in video making. From effects to post-production, it’s all done on a screen now instead of on bulky machines. If your company doesn’t have access to professional-grade software and hardware. You could find yourself at a disadvantage when bidding on jobs or even fulfilling them to completion.
The upside though is that certain software like Adobe Premiere Pro is fairly inexpensive nowadays. It’s possible for you to purchase a few copies of the software yourself and have your staff all able to access it online if you’re on a tight budget. Other options are finding a school or library with the software you need. Though this can sometimes be a limitation due to time slots or other users restricting your access.
Of course, there are also cloud-based solutions that might be your best bet if you’re working alone or with only a few associates who also need access. The software itself is still handled by a server somewhere, so you don’t need to worry about keeping any software on your local computer. However, you will have to keep a steady internet connection active in order to access the program.
Other technological advances include improvements in internet speeds.
While it’s not necessary for everyone to have a super-fast connection, it’s a major help if your upload speeds are up to par. From sending emails with large video attachments to cloud-based software. Faster upload speeds allow for easier and more efficient communication.
If you’re able to get your hands on a few old DSLR cameras, it might be worth looking into getting some GoPros instead. Not only are they cheaper nowadays, but the quality of the footage is going to be better overall. Just be sure your staff is professionals when it comes to interacting with the wildlife and you should be fine.
3. On-Site Work
Getting out into the field is not only a great way to get inspiration for new ideas, but it’s also a great way to garner respect from your clients. By actually visiting their site of operation. They’ll know that you’re serious about creating quality work and that you care about what they do. It shows commitment and leaves a good impression.
If you want to take it a step further, offer to perform a cameo in one of the introductory videos you plan to have your staff create. Or better yet, offer to partake in an instructional video for the new employees. Not only will this improve the quality of the work that comes out of your company, but it’s a great way to get business through referrals!
Of course, you’ll still need people to oversee the actual physical establishment and management.
However, at least by visiting the work site, you’re showing that the company is more than just a “9-to-5” job to you.
Other photographers might frown upon this practice though as it could potentially take jobs away from them. This might be considered taboo, but in reality, it’s just how business works nowadays. Similar to how big box stores put mom-and-pop shops out of business. It’s all about marketability and efficiency nowadays and results in matter more than morals.
Going forward, this is just one of the many difficult choices you’ll have to make in regards to running a successful business as a Nova photographer.
How do you want to move forward?
- Get the equipment. (Higher Quality, Decreased Productivity)
- Send scouts to known inhabited islands. (Higher Chance of Success, Unknown Effects on Productivity)
- Find old catalogs and work from there. (Lower Quality, High Chance of Success)
If you need a corporate video production company, Videokings.ca is available!
You have selected to hire a high-quality, yet less productive video production company.
Your video production company has a more professional look, high-quality equipment, and people. You pay higher wages and therefore have fewer people on your staff, but the ones you do have are well-trained, highly educated, and creative individuals who can produce high-quality work for you. Call us now (604) 723-1522!
