In the early 1990s, when I was working as an intern at a video production company in downtown Vancouver, I had the opportunity to interview some of the most well-known people involved with making videos for various companies and organizations.
I interviewed several people who had some experience with video production. I also contacted a good friend of mine who works as a journalist with a large newspaper. He gave me some useful information about the different types of video production.
He said, when you are looking for professional video production, there are several different types.
Strategy: This is where the video primarily includes talking and the main idea is to promote the video production company, product, or service. For example, people might see the video and be able to tell what company makes the product or service you advertise.
Reality: This type of production includes a real person who is doing the main part of the promotion. This can be done in a number of different ways. For example, a real person can be interviewed or they can actually do the action. For instance, they could cut something up or put something together.
Experimental: This type of production tries out a new idea for the purpose of entertainment. For example, an experimental video can be done to see if an idea works or not.
Collection: This is a series of short films that are connected in a different way such as sharing the same locations or characters. For example, a person might make several short films about different locations in Vancouver.
Stock Footage and Photos: These are videos and still images that have been used before for other productions. For example, stock footage might include a plane flying overhead or a close-up of a person’s face.
How much the charge for video production, for my company?
If you want quality for your money and low risk, it is best to hire a company that has already established itself. You would think in this age of technology anyone could set up video and film equipment, but unless someone has been trained how to use this equipment to its full potential and with expertise, chances are the videos will not be as polished or turn out as expected. To find the top companies in your area, simply ask other business owners who they use or search online. Make sure to see if the company is a member of the Association of Independent Creative Editors.
The best way to go about finding a video production lab is usually by referral. Talk to friends, family, and business associates to see if they can recommend someone. You can also get recommendations by looking on the Internet or in the phone book. When looking online, be wary of companies that have many customer complaints. If you are going by the phone book, pick out a few and then research them.
What is a good corporate video production?
It is an interesting question you are asking me about video production companies making corporate videos for your company. Have you done your own research or are you asking me to find you the best company in town?
It is important to have a video that displays your company in the best light. A good video can be the difference between you getting a contract and losing out to a competitor. Just a few well-placed shots taken at the right time can make all the difference in the world.
When choosing a production company, be sure to look at their samples. If they are not listed on the site, ask if you can see some of their recent work.
First, why would you want to make a corporate video anyway?
There are many reasons, but the main ones are usually to increase brand awareness or increase sales. If your company is a start up, these reasons may not apply to your situation. However, if your company has been around for 20 years and you are just now getting interested in video production, then chances are you are either experiencing slow growth or struggling to get by.
Most people think that making a video is expensive. While it can be if you are having them created from scratch, it really doesn’t have to be. Let’s say that you want to make a training video to teach your customers how to use your product. It is easier and much cheaper to ask one of your employees who is good with computers to create a Power Point presentation and have him record his voice while he is going through it.
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