Corporate Video Production Background
In the early 1990s, corporate video production was an explosion of interest in “video” and “home video.” It seemed like every home had its own VCR (or even its very own television set) to record shows for later viewing on-demand or as a rental. In fact, it wasn’t just TV programs that were being recorded; movies too were becoming available on videotape. At one time, many people would have said that this was a bad thing.
But then came the Internet and with it the birth of the “Internet Movie Database,” which allowed anyone to view any movie they wanted from anywhere in the world at no cost. This phenomenon has only grown since then.
Video Kings created hundreds of stunning digital videos as a corporate video production company.
In addition to being one of the largest video chains, both companies also branched out into making their own movies and shows. The move made sense since they were already absorbing most of the profits that were available in movies and TV.
However in the early 2000s, as more and more people began getting broadband internet access and the advent of WiFi, people increasingly turned to online entertainment from sources such as YouTube. In addition to this, the price of DVD players declined dramatically making it much easier for people to get their entertainment from online streaming or network websites. As a result, both chains had to face declining profits but they were able to stave off collapse thanks to their huge size and connections.
One of the most amazing parts of the company was its dedication to teaching others how to make digital movies. The owner felt that once a new technology comes out, it always results in lots of creative types figuring out new and exciting ways to utilize it, and he wanted to help those people to make their movies.
Here are the best corporate video production practices that you can guide
One of the more fascinating aspects of the company was its dedication to teaching others how to make digital movies and how to use their powerful software. The owner felt that once a new technology comes out, it always results in lots of creative types figuring out new and exciting ways to utilize it, and he wanted to help those people to make their movies. This lead to the creation of an in-house production company called “ Video Kings” which made stunning movies on extremely low budgets.
The owner of the company was extremely dedicated to this process and would make recommendations for which schools to send people to give lectures. The owner himself was in fact one of the earliest pioneers of digital video technology and had always relied on it during video production.
This all changed when Steve Jobs and Apple released their first IPhone which had an amazing built in camera and a video mode that even incorporated professional editing software right into the phone. This was the turning point in history that eventually led to the extinction of film and even the traditional video tape.
This was a crushing blow to Video Kings and its owner, who had poured countless millions into trying to ensure that people continued to use film cameras rather than digital. He had been a voice in the wilderness for so long that by the time he became popular opinion, it was too late to save his company from obsolescence.
What does Video Kings can do as one of the top corporate video production?
1) Fight back: With the video revolution over, traditional film and video rapidly falls out of use and people begin to have a nostalgia for it. You convince the owner that instead of continuing to lose money every year, you should market its film production services for weddings, schools and other similar events that still have a need for traditional cameras. You get a few commercials made stating that “The Home Of The Film Lover” and they air during daytime soap operas and kids shows.
This surprisingly works a little, and you manage to get a handful of new clients. This is enough to keep the company going but film is no longer used for big events such as television commercials.
2) Go Digital: You convince your company’s owner that he needs to embrace the changes in digital video technology and begin developing video cameras to sell on the open market, as well as allow individuals to rent from his stores. He is hesitant about this but if he doesn’t embrace new technology his company will die anyway.
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