What does it take to be the best corporate video company in Canada?
Video Kings has been named one of the top 10 most innovative Corporate Video Vancouver Companies in Canada for fifty-plus years Of Collective Vancouver Video Production Experience and the #1 Corporate Video Production Company, Film Editors, & Cinematographers. Their professional videographers have created hundreds of stunning digital videos that have converted countless prospects, documented hundreds of experiences, and improved the brands of many companies that you’re probably already familiar with
In this article, we’ll explore what makes Video Kings so special and how they’ve managed to build their brand into an industry leader. We’ll also look at some of the other video companies that have made it onto our list, and why they’re not quite as innovative or creative as Video Kings. Finally, we’ll examine some of the factors that make them different from others in the field.
What Makes Video Kings So Special?
Video Kings is owned and operated by a team of highly skilled professionals who are passionate about creating high-quality videos that appeal to their target audience. They’ve got some big ideas, but they don’t just sit around thinking up new ways to market themselves. Instead, they carefully consider all aspects of their business and work hard every day to ensure that each aspect meets the highest standards.
How do they do it?
A lot of it has to do with their leadership. They’ve carefully selected passionate and skilled business leaders who don’t just oversee tasks but also mentor and teach other members of the team.
The video production industry is notoriously cutthroat. Although there are some larger corporations out there, most video companies tend to operate like small businesses. In fact, over 75% of all businesses in the video production industry have 4 or fewer employees. The production process is a creative one and it requires passion, something that often gets lost in large bureaucratic organizations.
Leadership at Video Kings believes that the key to success lies in the art, not the science. They encourage all members of their team to hone their creative skills and master their art through collaboration and hard work, not by following a list of instructions.
How is Video Kings looking for new hires?
For them, it’s less about what you know and more about how you apply. What you know through the techniques that you’ve learned along the way. When they’re looking for new hires, they don’t just look for someone who has the right skills, they also screen for creative types. They believe that a good creative mind can be trained to do almost anything with enough time and patience. It all begins with creative types, though.
While they put a lot of work into finding and hiring passionate creatives, their leadership also makes sure that they’re working in an environment that is conducive to creativity. Employee burnout is a real risk in the video production industry because the demands can be so great and unrelenting.
Burnout leads to higher costs, both in loss of productivity and in training new employees. At Video Kings, they try to avoid this by keeping their team happy and motivated through encouragement and positive reinforcement. Motivation is the key to success.
The Benefits of Great Collaboration
One of the major benefits of working at a place like Video Kings is the opportunity to learn from more experienced professionals in your field. Everyone there works together to create videos that go “above and beyond” what’s expected. For example, when they’re working on a music video, they won’t just film it like any other concert footage. Instead, they’ll be more likely to use slow motion and camera angles that make it feel more exciting.
In order to do this, they’ll need to practice. They generally spend a lot more time practicing and perfecting their craft than other companies do. Sometimes they’ll even hold “work nights” after hours where they’ll come up with new techniques or rehearse difficult scenes. The benefit to you is that your skills as a cinematographer and editor will improve. You’ll see your abilities grow as you learn from more experienced team members.